![]() ![]() But also how entire systems behave-from social and technical systems to environmental and political ones, too. Not just human behavior to discover what people want and need. ![]() At the highest level, it’s all about understanding how your product, service or experience should be positioned in the market-and then giving you a strategic roadmap to make that new position a reality.Įverything at Smart starts with understanding behavior. It all boils down to understanding the positioning of your productĬustomer research and insights involve a variety of approaches- immersive market research, competitive landscape audits and customer journey mapping, to name a few. This research involves a vast variety of definitions such as, immersive market research as well as the competitive landscape as we map the identity of the product. Sometimes it needs to be adapted to its geolocation and socioeconomical environment. Not every product can be used anywhere in the world. This means covering social and technical systems as well as environmental and political ones. What we like, desire, dream of having, or just simply being a user that has a product in their possession as a status symbol. This movement requires taking responsibility as designers while we look into ourselves as human beings. This means we develop products with an in depth, understanding and discovery of what people and end users actually want and need. Understanding behavior is everything at 123 Design. Therefore, it is important to cultivate a culture of innovation in our team and to encourage and support the exploration of new ideas and approaches. It is a key factor in the success of businesses, governments, and societies, and it is essential for continued growth and development. ![]() Innovation can come in many forms, from small improvements to groundbreaking new ideas, and it can happen at any level, from the individual to the organizational. Without innovation, we would be stuck in the same patterns and practices, unable to improve or adapt to changing circumstances. It allows us to find new and better ways of doing things, to solve problems and meet challenges, and to create value for ourselves and others. Innovation is a driving force behind progress and advancement in all areas of life. “As we enjoy great advantages from the inventions of others, we should be glad of an opportunity to serve others by any invention of ours, and this we should do freely and generously”. ![]()
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